Welcome to hyble and our website at www.hyble.co and www.hyblehost.com (our “website”). The purpose of this policy is to provide you with information about what cookies are and how they work. It also explains what cookies we use, what they do, and how you can control what cookies we use when you visit our website and shop.
WHO IS THE DATA CONTROLLER?
A “data controller” is a person or organisation who alone or jointly determines the purposes for which and the manner in which any personal data is, or is likely to be, processed. In this sense, Hyble LTD of 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ (“hyble”, “we”, “us”, or “our”) is the data controller. If you have any questions about cookies or about data protection at hyble, you can contact us by email using info@hyble.co with “Data Protection” in the subject line.
WHY DO WE HAVE A COOKIE POLICY?
This Cookie Policy sits in line with our obligations set out in the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU's Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to inform you about the cookies we use and obtain your consent when using certain types of cookies, namely functional, performance, analytical, and advertising cookies.
WHAT ARE COOKIES?
A cookie is a small text file that is sent to your device's hard drive by a website. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to the website’s server.
COOKIE ACCEPTANCE
By using our website after accepting the cookie notice that appears when you first visit our website, or by browsing our website after having been presented with this notice, you agree to the placement of cookies on your computer in accordance with the terms of this Cookie Policy.
HOW ARE COOKIES USED?
Cookies used by us are stored on your device for a maximum period of 2 years from the date when they are initially installed or, if they are subsequently updated, from the date of the update. Cookies can be divided into the following three categories:
Necessary Cookies
Necessary cookies are essential in order to provide you with the services you request on our website and in order that we can comply with legal obligations. We do not need to ask for your consent in order to use these cookies, as without them we would not be able to provide the services requested by you. These are always active on the website.
Analytics Cookies
Analytics cookies collect information about things like how many people visit our website, what parts of the website people look at, and how many new visitors we have to the website. These cookies help us to monitor how effective our website is and to improve it, tailoring it to our visitors. Analytics cookies are only used if you consent to it in our Cookie Consent Tool.
Marketing/Advertising Cookies
Marketing cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. Advertising cookies are only used if you consent to it in the Cookie Consent Tool.
CONSENT
Necessary cookies will always be active on your device, but we ask for your consent to place analytical, marketing, or advertising cookies and other similar technologies on your device. If at any time you want to change your cookie settings, including withdrawing your consent, we would encourage you to do this via the links below or through our Cookie Consent Tool. You may need to refresh the page before the changes to the settings take effect.
THE COOKIES WE USE
We utilise the below-mentioned cookies and other online identification technologies, such as web beacons or pixels, to provide users with an improved user experience.
Google Analytics
We use Google Analytics, a web analytics service provided by Google. Google Analytics also uses cookies to enable our website to analyse how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:
3 bytes of the IP address of the called system of the website visitor (anonymised IP address);
the website called up;
the website from which the user reached the accessed page of our website (referrer);
the subpages accessed from the website;
the time spent on the website; and
the frequency with which the website is accessed.
Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent. You can withdraw your consent at any time using our cookie preference pop-up. The legal basis for the processing is also your consent. In relation to the data transfer into the USA Google’s processing agreement for Google Analytics can be read here.
You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser here.
Google Ads
We use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.
Google Ads Remarketing
We also use the remarketing functions of Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.
Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google's cross-device functions. This means that interest-based, personalised advertising (that is, advertising that has been adapted to you depending on your previous usage and surfing behaviour) can also be displayed on another of your devices (e.g., a tablet or PC). The use of this service is based on your consent.
Google Conversion Tracking
We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.
Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).
Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and, in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted event data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights, please refer to the following privacy policies: Facebook and Instagram.
HOW TO MANAGE COOKIES
In your browser
You can manage your cookie preferences in your browser using the following links: Edge, Google Chrome, Firefox, Safari, Opera.
Cookie preference pop-up
We also have a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them.
Advertising personalisation or retargeting/tracking opt out
In addition, if you do not wish to participate in advertising personalisation or retargeting/tracking, you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices, the European Interactive Digital Advertising Alliance (Europe only), Google Ad Settings, LinkedIn Ad Settings, Facebook Ad Settings, and Instagram Ad Settings,
HELP AND COMPLAINTS
If you have any questions about cookies or about data protection at hyble, you can contact us by email using info@hyble.co with “Data Protection” in the subject line.
CHANGES
The first version of this policy was issued on Wednesday, 30th of October 2024, and is the current version. Any prior versions are invalid, and if we make changes to this policy, we will revise the effective date.
